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Image by Héctor Martínez

Get To Know Us Better


why we do what we do

My name is Assia. I was born and raised in Belgium as the daughter of  Algerian- Moroccan parents. Since I was the size of a potato my father used to take us in his self-made campervans to Morocco. He drove thousands of kilometers around with 5 kids in the backseat. I will let you imagine the chaos.


Nevertheless, we discovered many landmarks from north to south, camped on different beaches and made unforgettable memories and that’s where it all began. Ever since, I have traveled frequently to many outskirts of the world. The quest to get to know different cultures and how they define beauty has enriched my life in many ways. As a photographer, colors, landscapes and different faces fascinate me.  And as someone with a layered identity, discovering other identities has helped me define my own and grow emotionally and spiritually. 

Where does ministry of enjoyment come from?
I am called the Ministry of Enjoyment by friends and family for my abilities of curating unique and exclusive adventures that nourish body and soul. And so The Ministry of Enjoyment was given birth. As I am a sharer naturally, here I am. Inviting you along a journey of (re)discovering culture, history and heritage. If you are seeking transformative experiences and luxury, you have come to the right place.

Ministry of enjoyment

The Ministry of Enjoyment prides itself in unique and curated travel experiences. 


We aim to find a  sweet balance between luxury- and local experiences that are inspiring. Yes we love exclusive, handpicked and breathtaking accommodations but without loosing touch with reality and the true beauty of Morocco. That's what makes traveling with us different.  We are travelers, not tourists.  


Luxury to us mean rich, full of emotion and jaw-dropping experiences, encounters and environments. They can be places, food or atmospheres.  We believe wealth comes in many forms. Here we seek emotional, spiritual and cultural wealth. And as we always say; the goal is to leave a place inspired, moved and so wealthy you'd feel you are a millionaire in your heart and soul. 

Image by Mika
Image by Annie Spratt
Our philosophy

We believe in transformative travel experiences that are rooted in authenticity. Enriching travels with spiritual and emotional growth. Our top priority is safety. Both psychological and physical. We create safe, deeply felt and  story-worthy travel experiences. In fact, a lot of time was invested in picking the right partners who could help us safeguard our priorities.

We prefer supporting local-owned businesses over foreign resorts and multi national hotel chains. We strongly believe in contributing positively to the local economy. We stay away from the tourism industry's usual mistakes. Furthermore being respectful to local communities is of great importance to us. 


Local & authentic

Our goal is to share with you the real Morocco we know and love. We create a unique chemistry of people and places to share the  richness of a place in the world many have tried to find the words to describe but no one really understood until personally discovered through travel. 

Did you know

3.4 million tourists visited Morocco in 2022 which is good for a total revenue of ​​ 4.51 billion USD. Unfortunately only a small percentage of this income goes to locally owned businesses. 

Our vision is clear. As tourism makes a significant contribution to Morocco’s economy. 
We want to reinvest in communities who invested considerable financial resources to protecting sites of natural and cultural beauty so tourists could use them for recreational activities. Hereby we help locals  generating cash flow and protecting cultural heritage.

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